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Theme
Celebrating the pride month with a thematic display that intends to promote freedom of love, equality, respect and individuality and increased visibility of LGBTQ+ as a social group. The theme also conveys the message of fighting prejudices and stop discriminating individuals for their choices.
Concept Development
Narrating the theme of pride by representing the freedom of individuality and to love through colourful butterflies flying out of cages and fluttering across the window. A message of ‘Love for all’ placed on the glass against a muted setup accentuates the visual narrative, thereby completing the window display.
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